Monthly Archives: January 2009

Identifying Quality Traffic

By Chief Ingredient | Published: Wednesday, January 28, 2009

It’s one thing to get traffic to your web site and it’s a whole new ball game generating quality traffic. You’ve heard the pitch a thousand times “We can get you 6000 new visitors to your site a month!” Hmmmm… really? Are they the visitors that are specifically searching for your products/service or JUST visitors. When [...]

Posted in Social Media Marketing, Tutorials, Workflow | Tagged analytics, online marketing, quality traffic, site analysis | Leave a comment

Blending In-Person Networking with Online Social Media

By Chief Ingredient | Published: Wednesday, January 28, 2009

Ok, so you have networked with somebody at an event exchanged business cards, now what? For me, being a people-person, it is easy to connect and get a conversation started at a networking event, but in today’s internet world my next steps are usually online. Typically, I follow a specific format to connect with new business that [...]

Posted in Social Media Marketing, Workflow | Tagged in-person sales, linkedin, networking, online sales, social media, word-of-mouth | Leave a comment

Keeping Ahead of your Competition with Google Keyword Trends

By Micah Johnson | Published: Tuesday, January 27, 2009

What are Google Keyword Trends? Google Keyword Trends allow you to see how your selected keyword or keywords (separated by commas) performed over a period of time. Currently, you can view keyword trends both on the Search Volume and the News Reference Volume. However, Google Keyword Trends does not provide you with actual numbers for the [...]

Posted in Keyword Research Tools, Marketing Misc, Social Marketing Tools | Tagged adding keywords, Google AdWords, google tools, Google Trends, keyword focus, keyword research, Keyword Research Tools, online marketing, social media, Social Media Marketing, valuable keywords | 2 Comments

Google Analytics Tutorials

By Micah Johnson | Published: Tuesday, January 27, 2009

Recently, Google has published a whole set of Google Analytics Tutorials on YouTube. These Google Analytics Tutorials include over 11 videos and have over 4 hours of tutorial footage. If you’re like many of our clients, you don’t have 11 hours to spend watching tutorials. However, to make qualified decisions both for your web [...]

Posted in Marketing Misc, Social Marketing Tools, Tutorials, Web Analytics | Tagged Add new tag, analytics, Bounce Rates, Google Analytics, Google Analytics Tutorials, keyword research, site analysis, Tracking Conversations, Tutorials, Web Analytics, web conferences, website content | 3 Comments

Yahoo’s Tools for “Anyone Creating Content”

By Micah Johnson | Published: Tuesday, January 27, 2009

Yahoo! offers a whole slew of free tools for “anyone creating content” (their words, not mine) on the web. Although some of the tools are only related to their companies (like del.icio.us for bookmarking), overall they provide quick functionality to make your blog or web site a little user-friendlish. Y!Q (beta) Y!Q allows you to place [...]

Posted in Social Marketing Tools, Social Media Marketing | Tagged adding content, adding content to website, Creating Website Content, quality traffic, quality website traffic, website content, Y!Q, Yahoo, Yahoo Tools, Yahoo! Actions Buttons | Leave a comment

25+ Tips to Perfect your Social Media Marketing Campaigns

By Micah Johnson | Published: Sunday, January 25, 2009

Social Media Marketing takes time and patience, but when done correctly has tremendous rewards. The following are some ideas and exercises to help you get started in the right direction…

Posted in Marketing Misc, Social Marketing Tools, Social Media Marketing | Tagged blogging, Blogging for business, Business Blogging, marketing, Marketing Misc, marketing research, social, Social Arena Marketing, Social Marketing Tools, Social Media Marketing, Social Media Marketing Tools, Social Networking, soical media | 4 Comments

New Keyword Research Technique: Keyword Supply and Demand

By Micah Johnson | Published: Friday, January 23, 2009

In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org) In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply). The following is a [...]

Posted in Keyword Research Tools, Search Engine Marketing, Search Engine Optimization, Social Media Marketing | Tagged content competition, keyword research, linkedin, marketing research, marketing tools, search phrases, trends, valuable keywords | 7 Comments

Learn to Tap Into the Cutting-Edge Trends in Your Industry in 4 Easy Steps

By Micah Johnson | Published: Friday, January 23, 2009

1. Pick an RSS Feed Reader to use. If you don’t have one already and you use Firefox, Wizz RSS is a good add-on that allows you to preview and read RSS feeds within the browser’s side bar. If you are looking for an online-only reader, Google offers one as well (Google Reader ). What’s RSS? RSS [...]

Posted in Social Marketing Tools | Tagged blogging, Blogging for business, Business Blogging, content trends, emerging trends, market research, Marketing Trends, Social Marketing, Social Media Marketing | 1 Comment

Social Media in Emergencies

By Micah Johnson | Published: Thursday, January 22, 2009

Living in the middle of San Diego and trying to find out the latest news on the fires and evacuations has lead to some interesting discoveries into the power of the Social Web. Blog Streams and RSS for Emergency Situations Hats off to the San Diego Union Tribune. They have outdone themselves in the way they have [...]

Posted in Social Media Marketing | Tagged emergencies, emerging trends, marketing, social media | 1 Comment

Quantify your SEO Competition Using IceRocket’s Blog Trend Tools

By Micah Johnson | Published: Wednesday, January 21, 2009

The more information you can gather when determining your most valuable keywords for SEO and SEM, the better. With IceRocket’s Blog Trend Tool, you have the ability to find out what is most popular in the blogosphere and view the trends for any keywords (comparing up to three at a time). Google has a similar tool [...]