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Monthly Archives: January 2009
Blending In-Person Networking with Online Social Media
Ok, so you have networked with somebody at an event exchanged business cards, now what?
For me, being a people-person, it is easy to connect and get a conversation started at a networking event, but in today’s internet world my next steps are usually online.
Typically, I follow a specific format to connect with new business that [...]
Posted in Social Media Marketing, Workflow Tagged in-person sales, linkedin, networking, online sales, social media, word-of-mouth Leave a comment
Keeping Ahead of your Competition with Google Keyword Trends
What are Google Keyword Trends?
Google Keyword Trends allow you to see how your selected keyword or keywords (separated by commas) performed over a period of time. Currently, you can view keyword trends both on the Search Volume and the News Reference Volume. However, Google Keyword Trends does not provide you with actual numbers for the [...]
Google Analytics Tutorials
Recently, Google has published a whole set of Google Analytics Tutorials on YouTube. These Google Analytics Tutorials include over 11 videos and have over 4 hours of tutorial footage.
If you’re like many of our clients, you don’t have 11 hours to spend watching tutorials. However, to make qualified decisions both for your web [...]
Yahoo’s Tools for “Anyone Creating Content”
Yahoo! offers a whole slew of free tools for “anyone creating content” (their words, not mine) on the web. Although some of the tools are only related to their companies (like del.icio.us for bookmarking), overall they provide quick functionality to make your blog or web site a little user-friendlish.
Y!Q (beta)
Y!Q allows you to place [...]
25+ Tips to Perfect your Social Media Marketing Campaigns
Social Media Marketing takes time and patience, but when done correctly has tremendous rewards. The following are some ideas and exercises to help you get started in the right direction…
Posted in Marketing Misc, Social Marketing Tools, Social Media Marketing Tagged blogging, Blogging for business, Business Blogging, marketing, Marketing Misc, marketing research, social, Social Arena Marketing, Social Marketing Tools, Social Media Marketing, Social Media Marketing Tools, Social Networking, soical media 4 Comments
New Keyword Research Technique: Keyword Supply and Demand
In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org)
In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply).
The following is a [...]
Learn to Tap Into the Cutting-Edge Trends in Your Industry in 4 Easy Steps
1. Pick an RSS Feed Reader to use.
If you don’t have one already and you use Firefox, Wizz RSS is a good add-on that allows you to preview and read RSS feeds within the browser’s side bar. If you are looking for an online-only reader, Google offers one as well (Google Reader ).
What’s RSS?
RSS [...]
Social Media in Emergencies
Living in the middle of San Diego and trying to find out the latest news on the fires and evacuations has lead to some interesting discoveries into the power of the Social Web.
Blog Streams and RSS for Emergency Situations
Hats off to the San Diego Union Tribune. They have outdone themselves in the way they have [...]
Posted in Social Media Marketing Tagged emergencies, emerging trends, marketing, social media 1 Comment
Quantify your SEO Competition Using IceRocket’s Blog Trend Tools
The more information you can gather when determining your most valuable keywords for SEO and SEM, the better. With IceRocket’s Blog Trend Tool, you have the ability to find out what is most popular in the blogosphere and view the trends for any keywords (comparing up to three at a time).
Google has a similar tool [...]
Identifying Quality Traffic