Blogging Guidelines for the CEO

Blogging is a fantastic way to:

  • Get ideas out of your head
  • Share solutions to problems that you have encountered in your business
  • Build search engine friendly, keyword-rich content that will have great chances of getting included in search engine rankings
  • Build a list of prospects for future information products and your services
  • Enhance your brand’s reputation as an expert in the industry

The following are some basic guidelines to follow when creating and posting on a blog for your company.

Chief Ingredient has specialized staff ready to provide information on creative ways to increase the power of your company’s blog, contact Chief Ingredient for more information. (www.chiefingredient.com)

Blog Guidelines

 

  • Use a search engine pinging service to alert the search engines of updates to your blog like:
    www.pingomatic.com

    • Many blog application will have a pinging service built in
    • You can usually turn this service on and off within the blog application settings
  • Update often, and optimize for your valuable keywords
  • Use plug-ins like RSS feeds to help keep new content within the site
  • Allow commenting
    • This helps create new content and many blog application have spam filters built in.
    • This encourages a social environment
  • Make sure the design of the blog matches your company’s branding
    • Sending mixed messages about the branding can be confusing and may not allow the reader to associate your blog with your company
    • There are only certain times when this doesn’t apply to Social Arena Marketing
  • Include a blogroll of links to valuable resources
    • This is a great place for when you are link-trading with other sites to build up your backlinks (but make sure they are relevant)
  • Encourage employees to participate in the blogging
    • Allow them to create their own posts
    • Encourage them to comment on current posts
    • Allow them to spread the word and share with their friends, family and professional networks
    • Make it fun!
  • Comment on related blogs
    • Chief Ingredient speeds up this process by building a list of related blogs for our clients and their employees to easily participate in discussions that will further their influence towards expert status
    • As with anything else in the Social Arena, do not post ads. This is considered spam.
    • Instead, post information, helpful solutions, and turn you and your business into THE online expert.
This entry was posted in Social Media Marketing. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Our Recent Posts and Projects
home-page-b concept-mpj_v2_051609-1 Renter Opinion 4S Ranch cstate_1 home-page-e cstate comp_sub_page_022610 gigtide Ladysmith Village Rent 411 Windermere GD_email_v3 Aspire IRB comp2 blazon Mira Bay box-concept-strategy-dev
  • Recent Posts

    • Tru 3D
      Mar 13, 2010
      Is it the future? ... Probably not yet. Posted via email from chiefingredient's posterous
  • About Us

      Chief Ingredient is composed of a small but efficient team that believes in only being able to improve what you can measure. We leverage this philosophy and convert data analysis into effective and thought-provoking marketing ideas.