Blogging Guidelines for the CEO

Blogging is a fantastic way to:

• Get ideas out of your head
• Share solutions to problems that you have encountered in your business
• Build search engine friendly, keyword-rich content that will have great chances of getting included in search engine rankings

• Build a list of prospects for future information products and your services
• Enhance your brand’s reputation as an expert in the industry

The following are some basic guidelines to follow when creating and posting on a blog for your company.

Chief Ingredient has specialized staff ready to provide information on creative ways to increase the power of your company’s blog, contact Chief Ingredient for more information. (www.chiefingredient.com)

• Use a search engine pinging service to alert the search engines of updates to your blog like:
  www.pingomatic.com
  • Many blog application will have a pinging service built in
  • You can usually turn this service on and off within the blog application settings
• Update often, and optimize for your valuable keywords
• Use plug-ins like RSS feeds to help keep new content within the site
• Allow commenting
  • This helps create new content and many blog application have spam filters built in.
  • This encourages a social environment
• Make sure the design of the blog matches your company’s branding
  • Sending mixed messages about the branding can be confusing and may not allow the reader to associate your blog with your company
  • There are only certain times when this doesn’t apply to Social Arena Marketing
• Include a blogroll of links to valuable resources
  • This is a great place for when you are link-trading with other sites to build up your backlinks (but make sure they are relevant)
• Encourage employees to participate in the blogging
  • Allow them to create their own posts
  • Encourage them to comment on current posts
  • Allow them to spread the word and share with their friends, family and professional networks
  • Make it fun!
• Comment on related blogs
  • Chief Ingredient speeds up this process by building a list of related blogs for our clients and their employees to easily participate in discussions that will further their influence towards expert status
  • As with anything else in the Social Arena, do not post ads. This is considered spam.
  • Instead, post information, helpful solutions, and turn you and your business into THE online expert.