Content Creation Guidelines for the CEO

Make it comprehensive
Spend time doing the research
Accumulate resources, information and statistics on your subject.
- This creates value and makes you look like an expert
When it’s useful or “viral”, there’s a good chance people will share it with their online (and offline) friends.
Don’t directly plug your company
- Use your content piece to generate interest
- When people are interested in what you have to say it’s then safe to promote your products/services
- For example, if you run a moving services company, you could provide a comprehensive list of resources, tips and tricks about moving
  - As part of this list you could have downloadable MS Office templates or other PDF files
  - However, in order to download, they have to visit your site and fill out a web form with their name and e-mail.
  - The form can be branding for your company
  - Once they download the form, you can then promote other free items or pay-for items, from within the form