Four Ideas for Effective Social Media Marketing

The following information contained within this category pertains to Social Media Marketing as a whole. It includes the basic guidelines and provides the framework for all concepts and advanced strategies included in the remainder of this blog and others associated with it.

When available, create usernames and account names using your most valuable keywords

• For example, if you offer a service to help find jobs in Minneapolis, you could use the username: minneapolis-jobs
• If the username contains multiple words, be sure to separate them using a hyphen (-)

If the account has profile information, be sure to fill out as much as possible.

• This information may be found by a search engine
• This information will be used by prospects to find out more about your business
• This shows you are dedicated, and are not simply looking for a place to deliver a quick advertisement or spam

Content is king (or queen)

• All content created should be relevant to your business. If the content does not match your web site, it may hinder any progress made in other avenues of optimization or Social Media Marketing

Use the sites contained within the Social Arena as they are designed

• If the site is about being green, don’t post ads about dog collars that are made with non-biodegradable material
• If the site is about products, don’t post your job finding services there
• Failing to follow the guidelines of the sites could result in a negative response from the community, flaming, flagging, and possible banning