How is the Google Quality Score Calculated?

Google is constantly updating the formula used to calculate your Google Quality Score. The lists below outline some of the core components.

Used to Calculate your Minimum Bid:

• The keyword’s clickthrough rate (CTR) on Google; CTR on the Google Network is not considered
• The relevance of the keyword to its ad group
• The quality of your landing page

Used to Calculate Ad Position:

• The matched keyword’s CTR on Google; CTR on the Google Network is not considered
• The relevance of the keyword and ad to the search query

Used to Calculate Eligibility to Appear on Sites within the Content Network:

• The ad’s past performance on this and similar sites
• The quality of your landing page

Used to Determine Ad Appearance on a Site-Targeted Site:

• The quality of your landing page