Monthly Archives: January 2009

Nobody Builds Sites from Scratch Anymore…

If you do, or if you hire someone that does, you may reconsider after reading this post. Is building it from scratch working smarter? I’ve struggled with this for years. Deep down I tell myself that if I don’t build a site or web app from the ground up, then I’m probably going to regret it [...]
Posted in Industry News, Marketing Misc, Search Engine Optimization, Social Media Marketing | Tagged , , , , | 10 Comments

Netscape.com is now Propeller.com? Wha?

= According to a number of sites, as of August 2007 www.netscape.com was the #2 social bookmarking site. However, if you type in netscape.com now, it looks like… eww… AOL! What happened to all the news, and the social bookmarking, and the user accounts??! I don’t want AOL, I want the #2 [...]
Posted in Marketing Misc | Tagged , , , , , | Leave a comment

URL Redirect

When looking for information on URL redirection, most searches turn up these amazingly long blog posts or technical documents with just a couple examples, none of them are a huge help. Instead of all the explanation, we decided to make it simple, and provide a quick reference for URL redirects using Apache and Rewrite Rules.
Posted in Social Marketing Tools | Leave a comment

SEO Results: Analysis Heatmap Tool

In less than 14 hours a blog post regarding the Do-It-Yourself creation of keyword research and analysis heatmaps appeared #1 on Google for the phrase “analysis heatmap tool”.
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SEO Results: Alternatives to Overture

Recently Overture’s Keyword tool has been shut down. To help the thousands of developers out there that used that tool, Chief Ingredient created a short list of the alternatives available. This was posted our new site on the 17th of September, 2007, and within 18 hours had already reached #5 under the term “alternatives to [...]
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Create a Keyword Research and Analysis Heatmap

Looking for an easy way to visualize your keyword research? In 10 simple steps and Excel 2007, you can build your own Keyword Research and Analysis Heatmap.
Posted in Keyword Research Tools, Social Marketing Tools | 3 Comments

Alternatives to the Overture Keyword Selector Tool

EDIT: The Overture Keyword Tool is back online… However, the data is still from January 2007, which is very outdated. So, whether this keyword tool will remain to be around for some time, the links below still provide alternatives to the Overture Keyword Tool that are more stable, faster, and have more accurate and up to date [...]
Posted in Keyword Research Tools | 2 Comments

Customers Don’t Want Examples, They Want Real Applications

If you are selling a product, service or technology, invariably you are going to run into the issues of marketing it. The question is, do you just tell people about it, or do you show them? Examples vs. Real Applications Yahoo! has been promoting their new “Search Assist” feature for the last couple weeks. While [...]
Posted in Marketing Misc | Tagged , , | 1 Comment

Web Meetings Versus Person-to-Person Meetings

We had an interesting conversation over lunch today with a friend who has worked in a variety of companies and industries over the last 15 years as a technical writer.  Although it was a tangent from our main discussion, we arrived on the topic of meetings — and whether they should be held in-person or [...]
Posted in Workflow | Tagged , , , , , , , , | Leave a comment

Ongoing Social Media Marketing Tasks

Once you have all the preparation completed for Social Media Marketing, you should know what keywords will generate quality traffic, what types of content may become viral, how to position your company as an industry expert, how to advertise without advertising, and more. However, Social Media Marketing doesn’t stop there. It takes practice, patience, quality [...]
Posted in Social Media Marketing | Leave a comment
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