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Monthly Archives: January 2009
Content Creation Guidelines for the CEO
Make it comprehensive
Spend time doing the research
Accumulate resources, information and statistics on your subject.
This creates value and makes you look like an expert
When it’s useful or “viral”, there’s a good chance people will [...]
Posted in Social Media Marketing Leave a comment
Social Networking Guidelines for the CEO
Each “connection” or “friend” is a gateway to more traffic.
The key is networking
Join groups
Make friends
Post Comments
Participate in polls, forums, and the overall community
Use the bulletin-type features the same way you would post to a social bookmarking site.
Posted in Social Media Marketing Leave a comment
Blogging Guidelines for the CEO
Blogging is a fantastic way to:
Get ideas out of your head
Share solutions to problems that you have encountered in your business
Build search engine friendly, keyword-rich content that will have great chances of getting included in search engine rankings
Build a list of prospects for future information products and your services
Enhance your [...]
Posted in Social Media Marketing Leave a comment
Build Expert Status through Question and Answer Web Sites
Q&A-type sites have been around in some form or another for many years. However, until recently they haven’t made a large impact in the scene.
In today’s World Wide Web, even the big players are getting in on the Q&A action. Yahoo has their own “answers” community. LinkedIn.com has recently made a Q&A [...]
Posted in Social Media Marketing Leave a comment
Google Local Listings and Goog-411: How to get Listed
1-800-Goog-411 has recently graduated from Google Labs to become a full-fledged Google product. It’s a free service that allows anyone to call in and find local business information.
However, what becomes more important than the service itself, is how to make sure your business is listed.
Google Local Business Center
If you have been wondering how other [...]
Learn to Gain Users and Traffic Through Social Bookmarking
Social bookmarking is an integral part to any Social Arena Marketing campaign. It enables your content to be easily found, saved and shared.
With the right keywords included in the content, you may find your bookmarked content appearing on search engines like Google in as little as 24 hours.
Top 7 Guidelines for Social Bookmarking
Don’t [...]
Posted in Social Media Marketing 6 Comments
Are You Using Current Trends for Search Engine Optimization and Viral Traction in Your Web Site?
Looking at what trends are popular will allow you to turn ordinary content into potentially viral contributions.
Example Trend:
Green / Eco-Friendly Related Content
This trend is growing by the day. In addition, it is becoming one of the most important movements in our time. Not only will this trend help you enhance your content, it [...]
Posted in Social Media Marketing Leave a comment
Jump Starting a Viral Movement in your Business
Many businesses will have a valuable asset which most of the other community contributors will not have: Employees.
To help jump start a viral movement with your business’s content or contributions, you will have the option of using your employee base as the beginning of your online network, social supporters, followers, friends, and other elements [...]
Posted in Social Media Marketing Leave a comment
Viral Marketing Campaigns and their Best Content Types
Although substantial quality traffic can be achieved without “going viral” from your viral campaign, reaching a viral status may be the goal for contributors using Social Arena Marketing and viral marketing campaigns.
Based on what can be seen with currently popular viral marketing campaigns and content, most fit into one of the following categories:
Humor
Amazing/Spectacular
Controversial
Very Helpful and [...]



















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