Identifying Quality Traffic

It’s one thing to get traffic to your web site and it’s a whole new ball game generating quality traffic. You’ve heard the pitch a thousand times “We can get you 6000 new visitors to your site a month!” Hmmmm… really? Are they the visitors that are specifically searching for your products/service or JUST visitors.

When it comes to the game of Online Marketing (and I call it a game because there are winners, losers and rules you must play by), that is one pitch that should sit in the penalty box.

We get questions about these claims from our clients every once in a while, and once we describe the difference between a quality visitor and a regular visitor, they know they are making the right decision by avoiding such an offer.

We’re able to show the difference easily through the use of any web analytics program installed on their site.  Here are four items to look for when trying to discover who are your quality visitors, what keywords are they using to find your site and what other web sites are referring quality visitors to your site:

1. Bounce Rate — this is #1 for a reason…  If visitors are not visiting any other pages and leaving your site right away, they have bounced. These are not quality visitors.  The lower the bounce rate, the better.
2. Page Views — the more pages they browse around and look at, the better.  Just make sure your site is set up to be easily navigated and that the info the visitors need to find is accessible and easy to locate.
3. Time on Site — similar to page views, this is a great factor in finding out if this is quality traffic.
4. Goals Met – if you’re using a web analytics application like Google Analytics, you can set goals to track.  Goals can be actions like filling out the contact form, or purchasing a product.  Tracking these items are extremely important a will quickly outline where your quality traffic is coming from.