Why Should I Create a Business Blog?

This list the includes some of the major benefits to having a blog for your business.  When consulting with our clients, we usually recommend moving their entire site onto a blogging platform, not just the blog itself.  Contact Chief Ingredient for more info.

By having a business blog, you’ll be able to leverage technology to achieve faster search engine rankings, attract more qualified visitors and easily scale to meet customer demands.

Site Management without programming knowledge.

Once your blog is setup, it’s extremely easy to add pages, posts, comments, contact forms, and more.  All major blog platforms have online administration capabilities that allow you to manage your site or blog from any location with an internet connection.

Tracking and web analytics for constant improvement and optimization cycles.

There are many plug-ins that allow you to track your online web traffic — whether you want to access from within the blog administration section or connect to an existing account within Google Analytics, it’s usually only a few clicks away.

Automatic notifications to search engines whenever your web site is updated or added to.

Many blogging platforms automate this process by pinging the search engines every time an update or addition is made to your site or blog.

Automatic XML Sitemap file generation.

An XML Sitemap is like a road map for search engines.  It explains where all your pages are, what priorities they have and more.  They are a pain in the butt to make… unless they are generated automatically every time an update or addition to the site or blog is made — which is what a number of blogging platform plug-ins will do for you.

Automatic Integration with content distributors.

Many blog platforms will provide plug-ins that will send your content directly to sites like Twitter, MyBlogLog, Technorati and many more.  Leverage this automation to save time and marketing costs.

Professional web site design and clearly established marketing message to visitors.

With today’s blogging platforms, you can create any site, with any look and feel on a blogging platform without the “blog” feel overtaking the whole site.  This site, for example, is written entirely on the Wordpress platform.

Easy Social Bookmarking

Take advantage of social bookmarking through easy-to-install plug-ins.  Your users can save and share your site, pages and posts with others in their networks through Social Bookmarking.

URL Structured for Search Rankings

One the best benefits of a blogging platform is it makes it very easy to build a URL strategy designed for search engine optimization.

Scalable through Plug-ins

Many of the benefits described in this list are created through the 1,000’s of plug-ins found on many blogging platforms.  They allow you to extend your site and posts with functionality, sans the custom development costs.

Update and Manage Lead Collection

Rather than having your contact forms go directly to your email, make sure all the data is automatically saved within a database you can later export and access for future marketing.

If you’re ready to get started blogging for your business,
contact Chief Ingredient for more info.