As of this January, Facebook rolled out their new algorithm to limit the spread of overly promotional posts within users’ News Feeds.
This means fewer tacky promotional posts will be in News Feeds and more creative content will be widely spread and more visible. With this new update, Facebook users will no longer be hassled by various click-bait posts grabbing their attention and leading them nowhere.
Facebook’s goal is to display content that users want to read and enjoy, so the key is to keep your content original, personalized, and creative!
What does this mean for you?
If your business is producing original, creative, personalized posts, your content will continue to be shared throughout Facebook’s News Feed just as it is now.
Successful posts are ones that that contain trending topics, tags and hashtags, links, and posts with multiple likes and comments from fans.
If your business content is overly promotional with phrases and punctuation like, ‘BUY NOW, limited time only,” “YOU COULD WIN THIS TODAY,” or click-bait that misleads your customers, your content may not be shared at all within Facebook’s News Feed.
Increased Visibility for Targeted Ads
If your business is not doing so already, get started with targeted ads and target audiences in your specific location, of a certain demographic, or by certain interests.
With a newly monitored, and clean News Feed, your targeted ads will have greater visibility with your audiences.
The image on the left is an example of targeted ad that was used to target people within the radius of the dealership as well as in-market individuals looking for a BMW or other similar luxury brand.
- Impressions: 52,682 (Times the ad was seen)
- Total Clicks to the page: 867
- Average Cost per Click: $0.56
With targeted ads, your ads are specifically aimed at interested customers in your area with buying interest.
The more likes, comments, and shares your ads receive; the more powerful your content will be as it will be shared with not only those targeted, but the friends of those who interact as well!