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	<title>Social Media Marketing for the CEO</title>
	<link>http://www.chiefingredient.com/blog</link>
	<description>Viral Marketing - Social Bookmarks - Social Networks</description>
	<pubDate>Sat, 12 Apr 2008 16:21:05 +0000</pubDate>
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		<title>New Keyword Research Technique: Keyword Supply and Demand</title>
		<link>http://www.chiefingredient.com/blog/new-keyword-research-technique-keyword-supply-and-demand/</link>
		<comments>http://www.chiefingredient.com/blog/new-keyword-research-technique-keyword-supply-and-demand/#comments</comments>
		<pubDate>Tue, 23 Oct 2007 19:43:51 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Keyword Research Tools]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/new-keyword-research-technique-keyword-supply-and-demand/</guid>
		<description><![CDATA[In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org)
In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply).

The following is a [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/new-keyword-research-technique-keyword-supply-and-demand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Social Media in Emergencies</title>
		<link>http://www.chiefingredient.com/blog/social-media-for-emergencies/</link>
		<comments>http://www.chiefingredient.com/blog/social-media-for-emergencies/#comments</comments>
		<pubDate>Tue, 23 Oct 2007 04:55:43 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/social-media-for-emergencies/</guid>
		<description><![CDATA[Living in the middle of San Diego and trying to find out the latest news on the fires and evacuations has lead to some interesting discoveries into the power of the Social Web.
Blog Streams and RSS for Emergency Situations
Hats off to the San Diego Union Tribune. They have outdone themselves in the way they have [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/social-media-for-emergencies/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Quantify your SEO Competition Using IceRocket&#8217;s Blog Trend Tools</title>
		<link>http://www.chiefingredient.com/blog/quantify-your-seo-competition-using-icerockets-blog-trend-tools/</link>
		<comments>http://www.chiefingredient.com/blog/quantify-your-seo-competition-using-icerockets-blog-trend-tools/#comments</comments>
		<pubDate>Sun, 21 Oct 2007 19:05:39 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Keyword Research Tools]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/quantify-your-seo-competition-using-icerockets-blog-trend-tools/</guid>
		<description><![CDATA[The more information you can gather when determining your most valuable keywords for SEO and SEM, the better. With IceRocket&#8217;s Blog Trend Tool, you have the ability to find out what is most popular in the blogosphere and view the trends for any keywords (comparing up to three at a time).
Google has a similar tool [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/quantify-your-seo-competition-using-icerockets-blog-trend-tools/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Nobody Builds Sites from Scratch Anymore&#8230;</title>
		<link>http://www.chiefingredient.com/blog/nobody-builds-sites-from-scratch-anymore/</link>
		<comments>http://www.chiefingredient.com/blog/nobody-builds-sites-from-scratch-anymore/#comments</comments>
		<pubDate>Sun, 21 Oct 2007 08:16:16 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Marketing Misc]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/nobody-builds-sites-from-scratch-anymore/</guid>
		<description><![CDATA[If you do, or if you hire someone that does, you may reconsider after reading this post.
Is building it from scratch working smarter?
I&#8217;ve struggled with this for years.  Deep down I tell myself that if I don&#8217;t build a site or web app from the ground up, then I&#8217;m probably going to regret it [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/nobody-builds-sites-from-scratch-anymore/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Customers Don&#8217;t Want Examples, They Want Real Applications</title>
		<link>http://www.chiefingredient.com/blog/customers-dont-want-examples-they-want-real-applications/</link>
		<comments>http://www.chiefingredient.com/blog/customers-dont-want-examples-they-want-real-applications/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 18:15:32 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Marketing Misc]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/customers-dont-want-examples-they-want-real-applications/</guid>
		<description><![CDATA[If you are selling a product, service or technology, invariably you are going to run into the issues of marketing it.  The question is, do you just tell people about it, or do you show them?
Examples vs. Real Applications
Yahoo! has been promoting their new &#8220;Search Assist&#8221; feature for the last couple weeks.  While [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/customers-dont-want-examples-they-want-real-applications/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Google Local Listings and Goog-411: How to get Listed</title>
		<link>http://www.chiefingredient.com/blog/google-local-listings-and-goog-411-how-to-get-listed/</link>
		<comments>http://www.chiefingredient.com/blog/google-local-listings-and-goog-411-how-to-get-listed/#comments</comments>
		<pubDate>Sat, 13 Oct 2007 19:00:51 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[Marketing Misc]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/google-local-listings-and-goog-411-how-to-get-listed/</guid>
		<description><![CDATA[1-800-Goog-411  has recently graduated from Google Labs to become a full-fledged Google product.  It&#8217;s a free service that allows anyone to call in and find local business information.
However, what becomes more important than the service itself, is how to make sure your business is listed.
Google Local Business Center
If you have been wondering how [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/google-local-listings-and-goog-411-how-to-get-listed/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Think of a Search Engine Like a 2-Year Old</title>
		<link>http://www.chiefingredient.com/blog/think-of-a-search-engine-like-a-2-year-old/</link>
		<comments>http://www.chiefingredient.com/blog/think-of-a-search-engine-like-a-2-year-old/#comments</comments>
		<pubDate>Fri, 12 Oct 2007 05:44:14 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Tutorials]]></category>

		<category><![CDATA[Marketing Misc]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/think-of-a-search-engine-like-a-2-year-old/</guid>
		<description><![CDATA[When you think of search engines like toddlers, the concepts for search engine optimization (SEO) get much more simple. 
With young children, you need to make things extra easy in order for them to understand.  Take children&#8217;s books for example.  They usually consist of a few words per page and cut right to [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/think-of-a-search-engine-like-a-2-year-old/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Customer Clustering</title>
		<link>http://www.chiefingredient.com/blog/customer-clustering/</link>
		<comments>http://www.chiefingredient.com/blog/customer-clustering/#comments</comments>
		<pubDate>Thu, 11 Oct 2007 23:07:39 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Industry News]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Marketing Misc]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/customer-clustering/</guid>
		<description><![CDATA[A new trend is developing in the world of Social Media: Customer Clustering &#8212; A method of grouping your customers who have similar interests and adding the basics of social networking.

A couple examples&#8230;
]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/customer-clustering/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Turn Your Web Site Inside-Out</title>
		<link>http://www.chiefingredient.com/blog/turn-your-web-site-inside-out/</link>
		<comments>http://www.chiefingredient.com/blog/turn-your-web-site-inside-out/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 04:52:42 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[Social Networking]]></category>

		<category><![CDATA[Marketing Misc]]></category>

		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/turn-your-web-site-inside-out/</guid>
		<description><![CDATA[Seth Godin wrote a great post  today on his blog regarding how the search engines have &#8220;broken the world into little tiny bits.&#8221;
I think it&#8217;s a great observation, and it&#8217;s not just search engines.  It&#8217;s social media as a whole!  Whether your site got stumbled, you have traffic coming in from your [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/turn-your-web-site-inside-out/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Riding the Wave of Browserless Web Applications</title>
		<link>http://www.chiefingredient.com/blog/riding-the-wave-of-browserless-web-applications/</link>
		<comments>http://www.chiefingredient.com/blog/riding-the-wave-of-browserless-web-applications/#comments</comments>
		<pubDate>Mon, 08 Oct 2007 06:55:19 +0000</pubDate>
		<dc:creator>Micah Johnson</dc:creator>
		
		<category><![CDATA[Rich Internet Applications]]></category>

		<category><![CDATA[Marketing Misc]]></category>

		<category><![CDATA[Social Marketing Tools]]></category>

		<guid isPermaLink="false">http://www.chiefingredient.com/blog/riding-the-wave-of-browserless-web-applications/</guid>
		<description><![CDATA[Whether you have a full web application or a simple data-collection form, you may want to consider turning it into an Rich Internet Application that will run outside the browser.
That&#8217;s right, the next generation of web apps will be the ones that you don&#8217;t need a browser to use.
In fact, Rich Internet Applications (RIAs) can [...]]]></description>
		<wfw:commentRss>http://www.chiefingredient.com/blog/riding-the-wave-of-browserless-web-applications/feed/</wfw:commentRss>
		</item>
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