This article is related to AdWords Ranking only.

A high Google Quality Score will give you better ad rankings, placement on relevant sites in the content network, and lower minimum cost-per-clicks.

Last month, Google published a number of items that will reduce your Landing Page’s Google Quality Score if used.

Avoid These Practices on your Landing Pages

Web sites and landing pages that use the following will be penalized with low landing page scores:

• Data collection sites that offer free gifts, subscription services etc., in order to collect private information
• Arbitrage sites that are designed for the sole purpose of showing ads
• Malware sites that knowingly or unknowingly install software on a visitor’s computer

I wouldn’t suggest trying to fool Google either. If a user complains about your landing page for using the techniques listed above, Google may ban you from further advertising.

Other Landing Pages that
will Attract a Low Quality Score

• eBook sites that show frequent ads
• ‘Get rich quick’ sites
• Comparison shopping sites
• Travel aggregators
• Affiliates that don’t comply with Google’s affiliate guidelines

What’s the definition of Google Quality Score?

The Google Quality Score is a dynamic variable assigned to each of your keywords. By calculating a “variety of factors”, it measures how relevant your keyword is to your ad group and to a user’s search query.

In general, the when you have a higher quality score, you will pay less for each click on adwords, and achieve a better adWords ad position.

Google put this in place to ensure that only the most relevant ads appear for each search performed.

Learn how the Google Quality Score is Calculated

View the full Google Blog Post