Google is constantly updating the formula used to calculate your Google Quality Score. The lists below outline some of the core components.
Used to Calculate your Minimum Bid:
- The keyword’s clickthrough rate (CTR) on Google; CTR on the Google Network is not considered
- The relevance of the keyword to its ad group
- The quality of your landing page
Used to Calculate Ad Position:
- The matched keyword’s CTR on Google; CTR on the Google Network is not considered
- The relevance of the keyword and ad to the search query
Used to Calculate Eligibility to Appear on Sites within the Content Network:
- The ad’s past performance on this and similar sites
- The quality of your landing page
Used to Determine Ad Appearance on a Site-Targeted Site:
- The quality of your landing page
[…] How is the Google Quality Score Calculated? […]