In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org)
In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply).

The following is a […]




Social Media in Emergencies

By Micah Johnson

Living in the middle of San Diego and trying to find out the latest news on the fires and evacuations has lead to some interesting discoveries into the power of the Social Web.
Blog Streams and RSS for Emergency Situations
Hats off to the San Diego Union Tribune. They have outdone themselves in the way they have […]




The more information you can gather when determining your most valuable keywords for SEO and SEM, the better. With IceRocket’s Blog Trend Tool, you have the ability to find out what is most popular in the blogosphere and view the trends for any keywords (comparing up to three at a time).
Google has a similar tool […]




If you do, or if you hire someone that does, you may reconsider after reading this post.
Is building it from scratch working smarter?
I’ve struggled with this for years. Deep down I tell myself that if I don’t build a site or web app from the ground up, then I’m probably going to regret it […]




If you are selling a product, service or technology, invariably you are going to run into the issues of marketing it. The question is, do you just tell people about it, or do you show them?
Examples vs. Real Applications
Yahoo! has been promoting their new “Search Assist” feature for the last couple weeks. While […]




1-800-Goog-411 has recently graduated from Google Labs to become a full-fledged Google product. It’s a free service that allows anyone to call in and find local business information.
However, what becomes more important than the service itself, is how to make sure your business is listed.
Google Local Business Center
If you have been wondering how […]




When you think of search engines like toddlers, the concepts for search engine optimization (SEO) get much more simple.
With young children, you need to make things extra easy in order for them to understand. Take children’s books for example. They usually consist of a few words per page and cut right to […]




Customer Clustering

By Micah Johnson

A new trend is developing in the world of Social Media: Customer Clustering — A method of grouping your customers who have similar interests and adding the basics of social networking.

A couple examples…

eBay Neighborhoods
eBay is all over the latest social media technologies and strategies. Recently, we mentioned their new desktop app in an article […]




Seth Godin wrote a great post today on his blog regarding how the search engines have “broken the world into little tiny bits.”
I think it’s a great observation, and it’s not just search engines. It’s social media as a whole! Whether your site got stumbled, you have traffic coming in from your […]




Whether you have a full web application or a simple data-collection form, you may want to consider turning it into an Rich Internet Application that will run outside the browser.
That’s right, the next generation of web apps will be the ones that you don’t need a browser to use.
In fact, Rich Internet Applications (RIAs) can […]




The Social Arena includes hundreds of sites and millions of users. An understanding of these networks will turn your business into an automated vehicle for profit creation.
With the information below, you will have the tools necessary to drive extraordinary qualified traffic to your web site and build your brand as a knowledgeable expert in your […]




Mind Mapping 2.0

By Micah Johnson

Mindmeister (www.mindmeister.com ) is the coolest thing to happen to mind mapping since, well… since mind mapping software was created.
For those who don’t know, mind mapping is a way of outlining your ideas, thoughts and lists into an easy to understand visual. It allows you to group thoughts, attach notes, and define with […]




CNET put out an article explaining that even though server virtualization is becoming more popular and allows more power to be squeezed out of fewer machines, the demand social networking sites put on the servers is greater.
View the CNET article on Server Virtualization




Claims were made against Target stating that their web site was inaccessible to the blind, and a federal judge in California has certified a class action lawsuit.
By not making their site accessible, Target is said to have violated federal and state laws prohibiting discrimination against the disabled. The National Federation of the Blind […]




A huge thanks to AJAXflakes.com for compiling (and testing) a list of over 300 social bookmarking sites on the web. These sites are grouped into categories that makes it easy to find the type of site that you are looking for.
As an added bonus, the Page Rank and description for each site is also […]




 

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What is Social Media Marketing?

    From Wikipedia: "Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management."

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