GigTide.com

www.gigtide.com

GigTide is an online resume builder and job-seeker toolkit. Chief Ingredient build both the web site and the entire application from concept to completion. We initiated all development road maps, as well as the user testing and focus groups required to ensure the product would be a success upon launch. We leveraged social media as the main means of marketing and went from 0 visitors to 1,000 visitors the first day—getting the application blogged around the world.

custom flex application

Moderizing an exisiting site and giving the visitors what they want…

Problem: Needed a Complete Solution from Start to Finish

GigTide started out as an idea, but needed help to go from a few sketched out ideas to a fully working and testing application for job-seekers.

Solution: Flex application, Proof-of-Concept and Extensive User Testing

Chief Ingredient created the application in a variety of phases. These included rapid-application-development using Adobe Flex technologies to produce the first version of GigTide within eight weeks. Using this first concept and the advanced marketing research generated by Chief Ingredient, GigTide was able to become a successful proof-of-concept within a matter of a few weeks after launch. Over the course of the application lifetime, user testing has been implemented to ensure that user experience is smooth and without major roadblocks for any user.

Results:

  • 0 to 1,000 visitors to the web site in the first day
  • Social media and online word-of-mouth was heavily used to announce and generate awareness of GigTide.
  • Over 5,000 users and many partners have signed up to use GigTide.
  • Over 6,000 resumes have been created using GigTide
  • Private label options provide businesses a way to easily implement a value-add to their services without the need to build a comparable software solution.
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      Mar 13, 2010
      Is it the future? ... Probably not yet. Posted via email from chiefingredient's posterous
  • About Us

      Chief Ingredient is composed of a small but efficient team that believes in only being able to improve what you can measure. We leverage this philosophy and convert data analysis into effective and thought-provoking marketing ideas.