Category Archives: Google AdWords

New! Choose Site and Placement of your Google Ads in their Content Network

By Micah Johnson | Published: Sunday, January 4, 2009

Google has updated their adWords interface to allow advertisers to pick which sites they want to advertise on and where they want their ad placed on the selected sites within Google Content Network. We’ve changed the AdWords Site Tool to help you find these new options. When a site has relevant publisher-defined placements, they will be [...]

Also posted in Search Engine Marketing | Leave a comment

How is the Google Quality Score Calculated?

By Micah Johnson | Published: Friday, January 2, 2009

Google is constantly updating the formula used to calculate your Google Quality Score. The lists below outline some of the core components. Used to Calculate your Minimum Bid: The keyword’s clickthrough rate (CTR) on Google; CTR on the Google Network is not considered The relevance of the keyword to its ad group The quality of your landing [...]

Google Shares how to Lower your Cost-Per-Clicks and Achieve Better Ad Positions

By Micah Johnson | Published: Friday, January 2, 2009

This article is related to AdWords Ranking only. A high Google Quality Score will give you better ad rankings, placement on relevant sites in the content network, and lower minimum cost-per-clicks. Last month, Google published a number of items that will reduce your Landing Page’s Google Quality Score if used. Avoid These Practices on your Landing Pages Web sites [...]