Category Archives: Search Engine Marketing

New Keyword Research Technique: Keyword Supply and Demand

By Micah Johnson | Published: Friday, January 23, 2009

In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org) In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply). The following is a [...]

Also posted in Keyword Research Tools, Search Engine Optimization, Social Media Marketing | Tagged content competition, keyword research, linkedin, marketing research, marketing tools, search phrases, trends, valuable keywords | 7 Comments

Quantify your SEO Competition Using IceRocket’s Blog Trend Tools

By Micah Johnson | Published: Wednesday, January 21, 2009

The more information you can gather when determining your most valuable keywords for SEO and SEM, the better. With IceRocket’s Blog Trend Tool, you have the ability to find out what is most popular in the blogosphere and view the trends for any keywords (comparing up to three at a time). Google has a similar tool [...]

Also posted in Keyword Research Tools, Search Engine Optimization | Tagged content competition, content trends, google tools, icerocket tools, Keyword Research Tools, marketing research, Search Engine Marketing, Search Engine Optimization, SEO | 1 Comment

Google Local Listings and Goog-411: How to get Listed

By Micah Johnson | Published: Tuesday, January 13, 2009

1-800-Goog-411 has recently graduated from Google Labs to become a full-fledged Google product. It’s a free service that allows anyone to call in and find local business information. However, what becomes more important than the service itself, is how to make sure your business is listed. Google Local Business Center If you have been wondering how other [...]

Also posted in Industry News, Marketing Misc, Search Engine Optimization, Tutorials | Tagged goog411, google, local listings, online information, online listing, Search Engine Marketing | 4 Comments

Think of a Search Engine Like a 2-Year Old

By Micah Johnson | Published: Sunday, January 11, 2009

When you think of search engines like toddlers, the concepts for search engine optimization (SEO) get much more simple. With young children, you need to make things extra easy in order for them to understand. Take children’s books for example. They usually consist of a few words per page and cut right to [...]

Also posted in Marketing Misc, Search Engine Optimization, Social Media Marketing, Tutorials | Tagged keyword focus, Search Engine Marketing, SEO, social media, valuable keywords | 1 Comment

Target Sued for Inaccessible Web Site, How to Make Sure Yours Isn’t

By Micah Johnson | Published: Monday, January 5, 2009

Claims were made against Target stating that their web site was inaccessible to the blind, and a federal judge in California has certified a class action lawsuit. By not making their site accessible, Target is said to have violated federal and state laws prohibiting discrimination against the disabled. The National Federation of the Blind [...]

Also posted in Accessibility, Marketing Misc, Search Engine Optimization | Leave a comment

What’s Good at Microsoft’s AdCenter Labs?

By Micah Johnson | Published: Sunday, January 4, 2009

Microsoft AdCenter Labs is a site that explores and announces some of their latest technologies in the works. So what should I check out in Microsoft’s AdCenter labs? Although many of the working demos showcased in Microsoft AdCenter Labs include functionality that can be found in both Google and Yahoo, there are a few that hold some merit.

Also posted in Keyword Research Tools, Marketing Misc, Microsoft AdCenter | Leave a comment

Xinu – Learn How Well Your Site is Networked within Social Media

By Micah Johnson | Published: Sunday, January 4, 2009

Xinu is one of the coolest tools we’ve come across lately! Enter in your domain, and it will provide instant reports on: Domain Diagnosis Domain History Rankings (Page Rank, Technorati, Alexa, etc…) Syndication (Subscribers and visitors) Social Bookmarks saved for the domain/page Validation Issues # of Pages indexed within Google, Google Images, Yahoo and Live # of Backlinks from all major search engines If [...]

Also posted in Marketing Misc, Social Marketing Tools | 2 Comments

New! Choose Site and Placement of your Google Ads in their Content Network

By Micah Johnson | Published: Sunday, January 4, 2009

Google has updated their adWords interface to allow advertisers to pick which sites they want to advertise on and where they want their ad placed on the selected sites within Google Content Network. We’ve changed the AdWords Site Tool to help you find these new options. When a site has relevant publisher-defined placements, they will be [...]

Also posted in Google AdWords | Leave a comment

Getting #1 in Google for an Example Microsoft Uses for their Search Engine

By Micah Johnson | Published: Saturday, January 3, 2009

What’s better than writing a post about Microsoft’s newest updates to their search engine? Getting #1 in Google for the examples Microsoft uses. We posted our commentary on Microsoft’s updates to their search engine earlier today. Within their blog post, they suggest doing a search for ‘Microsoft taco truck’. Well, before the end [...]

Also posted in Marketing Misc, SEO results | Leave a comment

Microsoft Improves their Search Engine, Gives Bad Examples

By Micah Johnson | Published: Saturday, January 3, 2009

In a recent blog post, Microsoft announced the latest updates to their Live Search Engine. Core Relevance Improvements According to the blog post, you can now use Microsoft’s Live Search to find the secret location of the Microsoft taco truck. I’ve spent years searching for that damn truck! Where have you been all my life Core Relevance!!! Reduced [...]

Also posted in Marketing Misc, Microsoft Live Search | 2 Comments