Category Archives: Search Engine Marketing

How is the Google Quality Score Calculated?

By Micah Johnson | Published: Friday, January 2, 2009
Google is constantly updating the formula used to calculate your Google Quality Score. The lists below outline some of the core components. Used to Calculate your Minimum Bid: The keyword’s clickthrough rate (CTR) on Google; CTR on the Google Network is not considered The relevance of the keyword to its ad group The quality of your landing [...]
Also posted in Google AdWords, Social Marketing Tools | 1 Comment

Google Shares how to Lower your Cost-Per-Clicks and Achieve Better Ad Positions

By Micah Johnson | Published: Friday, January 2, 2009
This article is related to AdWords Ranking only. A high Google Quality Score will give you better ad rankings, placement on relevant sites in the content network, and lower minimum cost-per-clicks. Last month, Google published a number of items that will reduce your Landing Page’s Google Quality Score if used. Avoid These Practices on your Landing Pages Web sites [...]
Also posted in Google AdWords, Marketing Misc | Leave a comment
Our Recent Posts and Projects
Windermere cstate_1 blazon comp_sub_page_022610 Ladysmith Village concept-mpj_v2_051609-1 home-page-b home-page-e gigtide Mira Bay Aspire IRB box-concept-strategy-dev cstate Rent 411 GD_email_v3 Renter Opinion comp2 4S Ranch

  • Recent Posts

    • Tru 3D
      Mar 13, 2010
      Is it the future? ... Probably not yet. Posted via email from chiefingredient's posterous

  • About Us

      Chief Ingredient is composed of a small but efficient team that believes in only being able to improve what you can measure. We leverage this philosophy and convert data analysis into effective and thought-provoking marketing ideas.