Category Archives: Search Engine Optimization

New Keyword Research Technique: Keyword Supply and Demand

In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org) In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply). The following is a [...]
Also posted in Keyword Research Tools, Search Engine Marketing, Social Media Marketing | Tagged , , , , , , , | 7 Comments

Quantify your SEO Competition Using IceRocket’s Blog Trend Tools

The more information you can gather when determining your most valuable keywords for SEO and SEM, the better. With IceRocket’s Blog Trend Tool, you have the ability to find out what is most popular in the blogosphere and view the trends for any keywords (comparing up to three at a time). Google has a similar tool [...]
Also posted in Keyword Research Tools, Search Engine Marketing | Tagged , , , , , , , , | 1 Comment

Nobody Builds Sites from Scratch Anymore…

If you do, or if you hire someone that does, you may reconsider after reading this post. Is building it from scratch working smarter? I’ve struggled with this for years. Deep down I tell myself that if I don’t build a site or web app from the ground up, then I’m probably going to regret it [...]
Also posted in Industry News, Marketing Misc, Social Media Marketing | Tagged , , , , | 10 Comments

Google Local Listings and Goog-411: How to get Listed

1-800-Goog-411 has recently graduated from Google Labs to become a full-fledged Google product. It’s a free service that allows anyone to call in and find local business information. However, what becomes more important than the service itself, is how to make sure your business is listed. Google Local Business Center If you have been wondering how other [...]
Also posted in Industry News, Marketing Misc, Search Engine Marketing, Tutorials | Tagged , , , , , | 4 Comments

Think of a Search Engine Like a 2-Year Old

When you think of search engines like toddlers, the concepts for search engine optimization (SEO) get much more simple. With young children, you need to make things extra easy in order for them to understand. Take children’s books for example. They usually consist of a few words per page and cut right to [...]
Also posted in Marketing Misc, Search Engine Marketing, Social Media Marketing, Tutorials | Tagged , , , , | 1 Comment

Turn Your Web Site Inside-Out

Seth Godin wrote a great post today on his blog regarding how the search engines have “broken the world into little tiny bits.” I think it’s a great observation, and it’s not just search engines. It’s social media as a whole! Whether your site got stumbled, you have traffic coming in from your RSS [...]
Also posted in Marketing Misc, Social Media Marketing, Social Networking | Tagged , , , , | 3 Comments

Five Things Every Online Retailer Must Learn to Succeed with Social Media

The Social Arena includes hundreds of sites and millions of users. An understanding of these networks will turn your business into an automated vehicle for profit creation. With the information below, you will have the tools necessary to drive extraordinary qualified traffic to your web site and build your brand as a knowledgeable expert in your [...]
Also posted in Keyword Research Tools, Marketing Misc, Social Media Marketing | Tagged , , , , | 1 Comment

Target Sued for Inaccessible Web Site, How to Make Sure Yours Isn’t

Claims were made against Target stating that their web site was inaccessible to the blind, and a federal judge in California has certified a class action lawsuit. By not making their site accessible, Target is said to have violated federal and state laws prohibiting discrimination against the disabled. The National Federation of the Blind [...]
Also posted in Accessibility, Marketing Misc, Search Engine Marketing | Leave a comment
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