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Category Archives: Social Media Marketing
Blending In-Person Networking with Online Social Media
Ok, so you have networked with somebody at an event exchanged business cards, now what?
For me, being a people-person, it is easy to connect and get a conversation started at a networking event, but in today’s internet world my next steps are usually online.
Typically, I follow a specific format to connect with new business that [...]
Also posted in Workflow Tagged in-person sales, linkedin, networking, online sales, social media, word-of-mouth Leave a comment
Yahoo’s Tools for “Anyone Creating Content”
Yahoo! offers a whole slew of free tools for “anyone creating content” (their words, not mine) on the web. Although some of the tools are only related to their companies (like del.icio.us for bookmarking), overall they provide quick functionality to make your blog or web site a little user-friendlish.
Y!Q (beta)
Y!Q allows you to place [...]
25+ Tips to Perfect your Social Media Marketing Campaigns
Social Media Marketing takes time and patience, but when done correctly has tremendous rewards. The following are some ideas and exercises to help you get started in the right direction…
Also posted in Marketing Misc, Social Marketing Tools Tagged blogging, Blogging for business, Business Blogging, marketing, Marketing Misc, marketing research, social, Social Arena Marketing, Social Marketing Tools, Social Media Marketing, Social Media Marketing Tools, Social Networking, soical media 4 Comments
New Keyword Research Technique: Keyword Supply and Demand
In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org)
In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply).
The following is a [...]
Social Media in Emergencies
Living in the middle of San Diego and trying to find out the latest news on the fires and evacuations has lead to some interesting discoveries into the power of the Social Web.
Blog Streams and RSS for Emergency Situations
Hats off to the San Diego Union Tribune. They have outdone themselves in the way they have [...]
Posted in Social Media Marketing Tagged emergencies, emerging trends, marketing, social media 1 Comment
Nobody Builds Sites from Scratch Anymore…
If you do, or if you hire someone that does, you may reconsider after reading this post.
Is building it from scratch working smarter?
I’ve struggled with this for years. Deep down I tell myself that if I don’t build a site or web app from the ground up, then I’m probably going to regret it [...]
Also posted in Industry News, Marketing Misc, Search Engine Optimization Tagged CMS, platform, social media, web development, wordpress 10 Comments
Ongoing Social Media Marketing Tasks
Once you have all the preparation completed for Social Media Marketing, you should know what keywords will generate quality traffic, what types of content may become viral, how to position your company as an industry expert, how to advertise without advertising, and more.
However, Social Media Marketing doesn’t stop there. It takes practice, patience, quality [...]
Posted in Social Media Marketing Leave a comment
If You are Looking for Multiple Revenue Streams, Affiliate Programs may be your Solution
Affiliate solutions can be a great way to promote your business. Many shopping cart applications now include an affiliate program framework.
There are also a number of online web solutions that cater specifically to building full-blown affiliate programs and solutions.
With your business you can take advantage of both angles:
Getting additional sales of your product [...]
Posted in Social Media Marketing Leave a comment
Content Creation Guidelines for the CEO
Make it comprehensive
Spend time doing the research
Accumulate resources, information and statistics on your subject.
This creates value and makes you look like an expert
When it’s useful or “viral”, there’s a good chance people will [...]
Posted in Social Media Marketing Leave a comment
Identifying Quality Traffic