Category Archives: Social Media Marketing

Social Networking Guidelines for the CEO

Each “connection” or “friend” is a gateway to more traffic.   The key is networking Join groups Make friends Post Comments Participate in polls, forums, and the overall community Use the bulletin-type features the same way you would post to a social bookmarking site.
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Blogging Guidelines for the CEO

Blogging is a fantastic way to: Get ideas out of your head Share solutions to problems that you have encountered in your business Build search engine friendly, keyword-rich content that will have great chances of getting included in search engine rankings Build a list of prospects for future information products and your services Enhance your [...]
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Build Expert Status through Question and Answer Web Sites

Q&A-type sites have been around in some form or another for many years. However, until recently they haven’t made a large impact in the scene. In today’s World Wide Web, even the big players are getting in on the Q&A action. Yahoo has their own “answers” community. LinkedIn.com has recently made a Q&A [...]
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Learn to Gain Users and Traffic Through Social Bookmarking

Social bookmarking is an integral part to any Social Arena Marketing campaign. It enables your content to be easily found, saved and shared. With the right keywords included in the content, you may find your bookmarked content appearing on search engines like Google in as little as 24 hours. Top 7 Guidelines for Social Bookmarking Don’t [...]
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Are You Using Current Trends for Search Engine Optimization and Viral Traction in Your Web Site?

Looking at what trends are popular will allow you to turn ordinary content into potentially viral contributions. Example Trend: Green / Eco-Friendly Related Content This trend is growing by the day. In addition, it is becoming one of the most important movements in our time. Not only will this trend help you enhance your content, it [...]
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Jump Starting a Viral Movement in your Business

Many businesses will have a valuable asset which most of the other community contributors will not have: Employees. To help jump start a viral movement with your business’s content or contributions, you will have the option of using your employee base as the beginning of your online network, social supporters, followers, friends, and other elements [...]
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Viral Marketing Campaigns and their Best Content Types

Although substantial quality traffic can be achieved without “going viral” from your viral campaign, reaching a viral status may be the goal for contributors using Social Arena Marketing and viral marketing campaigns. Based on what can be seen with currently popular viral marketing campaigns and content, most fit into one of the following categories: Humor Amazing/Spectacular Controversial Very Helpful and [...]
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Four Ideas for Effective Social Media Marketing

The following information contained within this category pertains to Social Media Marketing as a whole. It includes the basic guidelines and provides the framework for all concepts and advanced strategies included in the remainder of this blog and others associated with it.   When available, create usernames and account names using your most valuable keywords For [...]
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Think of a Search Engine Like a 2-Year Old

When you think of search engines like toddlers, the concepts for search engine optimization (SEO) get much more simple. With young children, you need to make things extra easy in order for them to understand. Take children’s books for example. They usually consist of a few words per page and cut right to [...]
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Customer Clustering

A new trend is developing in the world of Social Media: Customer Clustering — A method of grouping your customers who have similar interests and adding the basics of social networking. A couple examples…
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