Tag Archives: linkedin

Why Should I Create a Business Blog?

By Micah Johnson | Published: Monday, February 2, 2009
This list the includes some of the major benefits to having a blog for your business.  When consulting with our clients, we usually recommend moving their entire site onto a blogging platform, not just the blog itself.  Contact Chief Ingredient for more info. By having a business blog, you’ll be able to leverage technology to achieve [...]
Posted in Business Blogging | Also tagged , , , | 2 Comments

Blending In-Person Networking with Online Social Media

By Jerry Holland | Published: Wednesday, January 28, 2009
Ok, so you have networked with somebody at an event exchanged business cards, now what? For me, being a people-person, it is easy to connect and get a conversation started at a networking event, but in today’s internet world my next steps are usually online. Typically, I follow a specific format to connect with new business that [...]
Posted in Social Media Marketing, Workflow | Also tagged , , , , | Leave a comment

New Keyword Research Technique: Keyword Supply and Demand

By Micah Johnson | Published: Friday, January 23, 2009
In economics, supply and demand describe market relations between prospective sellers and buyers of a good. (wikipedia.org) In search engine optimization, we can use the supply and demand model to describe the relationship between the people searching for specific keywords (the demand) and the people creating content to meet that demand (the supply). The following is a [...]
Posted in Keyword Research Tools, Search Engine Marketing, Search Engine Optimization, Social Media Marketing | Also tagged , , , , , , | 7 Comments
Our Recent Posts and Projects

  • About Us

      Chief Ingredient is composed of a small but efficient team that believes in only being able to improve what you can measure. We leverage this philosophy and convert data analysis into effective and thought-provoking marketing ideas.